consumer behavior

The Three Laws of Human Behavior
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The Three Laws of Human Behavior

Behavioral Theory & Insights

The Three Laws of Human Behavior

Human behavior is remarkably complicated. And yet, just as Newton's laws of motion distill three fundamental truths about the physical world, the three laws of human behavior describe three fundamental truths of human behavior: People tend to stick to the status quo unless the forces of friction or fuel push us them off their path; behavior is a function of the person and their environment; every decision includes tradeoffs and the potential for unintended consequences.

By Aline Holzwarth|2022-02-17T06:16:26+00:00May 7th, 2019|Categories: Behavioral Theory & Insights|Tags: behavior change, behavioral economics, behavioral models, behavioral science, choice architecture, consumer behavior, decision making, externalities, health, inertia, Kurt Lewin, motivation, social psychology, status quo bias, theory|

Why We Use Less Information Than We Think to Make Decisions
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Why We Use Less Information Than We Think to Make Decisions

Behavioral Theory & Insights, Marketing & Consumer Behavior, Society & Everyday Life

Why We Use Less Information Than We Think to Make Decisions

How much information do you need to make up your mind? Our research in various domains of decision making shows that we make decisions more quickly and based on less information than we think. This has important implications in an age in which information is plentiful.

By Nadav Klein|2022-02-17T06:17:21+00:00April 3rd, 2019|Categories: Behavioral Theory & Insights, Marketing & Consumer Behavior, Society & Everyday Life|Tags: behavioral economics, bias, big data, consumer behavior, data science, dating, decision making, heuristic, information, information processing, internet, management, marketing, marriage, nudge, product trial, social psychology, stereotypes, stereotyping, system 1 & system 2, uncertainty, voting|

Balancing Motivational Orientations for Improved Goal Pursuit
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Balancing Motivational Orientations for Improved Goal Pursuit

Behavioral Theory & Insights, Society & Everyday Life

Balancing Motivational Orientations for Improved Goal Pursuit

Researchers have long maintained the importance of individual differences in motivational orientations for understanding personality and behavior. Recent findings suggest that strengthening and integrating four different motives in particular may make us better decision makers and more effective at achieving our goals.

By James Cornwell|2022-02-17T06:20:12+00:00January 22nd, 2019|Categories: Behavioral Theory & Insights, Society & Everyday Life|Tags: compromise effect, consumer behavior, decision making, endowment effect, goal pursuit, moral licensing, motivation, motivational orientation, personality, prevention, procrastination, promotion, regret, regulatory focus, status quo bias, variety seeking|

Using Multiple Social Nudges to Reduce Peak Energy Demand
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Using Multiple Social Nudges to Reduce Peak Energy Demand

Environment, Energy & Transportation

Using Multiple Social Nudges to Reduce Peak Energy Demand

Can multiple social nudges be combined to achieve behavior change in electricity consumption? Find out in this post.

By Robert Metcalfe|2022-02-17T06:23:01+00:00August 31st, 2018|Categories: Environment, Energy & Transportation|Tags: behavior change, behavioral economics, behavioral science, choice architecture, conformity, consumer behavior, consumption, crowding out, energy, norms, nudge, nudging, technology|

The ‘Interpersonal Gambler’s Fallacy’: When Similarity Backfires
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The ‘Interpersonal Gambler’s Fallacy’: When Similarity Backfires

Finance & Investing, Marketing & Consumer Behavior, Society & Everyday Life

The ‘Interpersonal Gambler’s Fallacy’: When Similarity Backfires

New research shows that being similar to a previous winner can have radically different effects on people’s participation likelihood in sweepstakes – it all depends on the attributions people make for the winning outcome.

By Alain Samson|2022-02-17T06:24:28+00:00May 28th, 2018|Categories: Finance & Investing, Marketing & Consumer Behavior, Society & Everyday Life|Tags: behavioral economics, behavioral finance, consumer behavior, decision making, framing, gambler's fallacy, gambling, heuristic, hot hand fallacy, lotteries, social psychology, sweepstakes|

Why We’re Loving It: The Psychology Behind the McDonald’s Restaurant of the Future
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Why We’re Loving It: The Psychology Behind the McDonald’s Restaurant of the Future

Marketing & Consumer Behavior

Why We’re Loving It: The Psychology Behind the McDonald’s Restaurant of the Future

Insights into the innovative behavioural design that underpins McDonald’s reinvention.

By Luke Battye|2022-02-17T06:25:24+00:00January 10th, 2018|Categories: Marketing & Consumer Behavior|Tags: behavioral design, behavioral economics, choice architecture, consumer behavior, health, marketing, nudge, public health, restaurant|

Three Ways the Internet of Things Is Shaping Consumer Behavior
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Three Ways the Internet of Things Is Shaping Consumer Behavior

Marketing & Consumer Behavior, Technology & Digital

Three Ways the Internet of Things Is Shaping Consumer Behavior

The interconnection of devices within the “Internet of Things” (IoT) creates new data sources. Companies can now better observe people’s choices and test the effectiveness of different mechanisms to activate and retain more customers. It may also help policymakers overcome one of the most frequent problems of policy design: the lack of personalized content. We argue that the IoT not only disrupts the way we track our actions and monitor our goals, but also allows the identification of effective methods to alter our behavior. This is optimized by the combination of IoT, data analytics and behavioral science.

By Diogo Gonçalves & Bernardo Nunes|2022-02-17T06:44:00+00:00February 28th, 2017|Categories: Marketing & Consumer Behavior, Technology & Digital|Tags: behavior change, behavioral finance, behavioral science, big data, consumer behavior, data analytics, data science, design, health, human machine interaction, internet, internet of things, marketing, nudge, nudging, personal finance, technology|

A Nudge in the Green Direction
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A Nudge in the Green Direction

Environment, Energy & Transportation, Marketing & Consumer Behavior

A Nudge in the Green Direction

Despite good intentions, environmentally friendly attitudes do not always translate into corresponding food choices (the so-called intention-behavior gap). To investigate the potential benefits of behavioral nudges, the Flemish government’s Environmental, Nature and Energy Department, together with its partners, conducted tests in several retail locations. The results of our research are reported in this post.