Behavioral Theory & Insights

The Modern Peril of the Availability Heuristic

The availability heuristic teaches us that easily recalled information feels more probable. But in an era of information abundance, this bias has evolved: what we don't see—when we expect to—becomes evidence of impossibility. This essay introduces 'UnAvailability Bias'—the tendency to treat absent information as proof of nonexistence, ignoring institutional, legal, or cognitive constraints that explain the absence. From conspiracy theories surrounding high-profile arrests to medical misdiagnosis of rare conditions, the pattern repeats: silence is interpreted as deception, restraint as conspiracy. When information is unlimited, its absence becomes proof.

When Influence Backfires

A review of 80 studies (1982–2024) reveals that influence strategies work best when tailored to personality. Influence strategies that match a person’s individual personality are significantly more effective than one-size-fits-all approaches. Even more interestingly, mismatched strategies can backfire! That means you shouldn’t apply influence strategies unless you have a solid understanding of your target group's personality. We provide a practical overview of Cialdini’s most effective strategies for each of the Big Five personality traits.

Homobiasos: The Species That Rationalizes With Eyes Wide Shut

We humans like to believe we’re rational. Some accept they are “a little biased.” However, our reasoning often serves a deeper purpose—to protect our sense of self. Homobiasos explores how the human species justifies, reinterprets, and anesthetizes what is true in the name of morality and emotional stability.

The Pioneer Effect: A Bold New Effect Where No Effect Has Been Before

In the quest for originality, behavioural scientists often create new effects and frameworks—even when existing ones suffice. Dubbed the 'Pioneer Effect' phenomenon (with a tongue firmly in cheek) highlights the challenges of overlapping constructs, fragmented research, and duplicated effort. This article explores why psychology’s proliferation of terms isn’t just confusing—it could be holding the discipline back, and what we can do to course-correct.

Reimagining Behavioral Science: Reflections on Equity from the 2024 Presidential Campaign

Behavioral science has continued to evolve, but there remains a need to shift our focus beyond individual-focused nudges toward a more systemic approach. In Antiracist by Design, we begin to explore how the field of Applied Behavioral Science can identify the impact of social and economic contexts as we explore opportunities to promote more equitable, impactful interventions in the field.

What Behavioral Scientists Should Know about Hofstede’s Cultural Framework

Geert Hofstede revolutionized cultural research in the 1970s with a massive survey of IBM employees worldwide, using factor analysis to identify six key cultural dimensions. While his framework remains influential, it's essential for behavioral scientists to explore beyond these dimensions, acknowledge within-country diversity, and leverage modern research methods and technology. This nuanced approach can lead to more accurate and culturally sensitive insights in a rapidly evolving global landscape.

The Making of an Expert: The Joy Factor

The pursuit of expertise has been a longstanding goal for us humans. Drawing from key research on how we build skills, we highlight the intrinsic connection between joy and the development of expertise in one’s field. By understanding joy as a vital component of expertise, we propose the concept of joyful expertise – a holistic approach to skill development. Potential contributors to joyful expertise include social connection, grit and resilience building, finding aligned environments, and the prioritization of holistic well-being.

Decoding Human Behaviour: An Exploration of Behavioural Science Methodologies

Selecting the right methodology for researching and exploring human behaviour can be a challenge. This article provides an overview of different applied behavioural science methodologies and offers some simple steps toward selecting the most suitable approach to gain insights into human behaviour.

Are Our Own Behavioral Biases Biasing Us Against Behavioral Science?

There have been a lot of juicy headlines in behavioral science around replicability and the falsification of data. I can’t help but wonder whether these spotlights are distracting (read: biasing) us from the potential and existing contributions of the field as a whole. Perceptions of behavioral science are just as vulnerable to our perceptions and biases. Is it possible that the field is suffering from the effects of its own contributions? 

The Rapid Growth of Behavioral Science

The field of behavioral science is growing. Practitioners are now spread across 72 countries, facing challenges such as making the case for behavioral science (see also the BE Guide 2023 editorial) and measuring its impact. Our survey aims to understand this growth and welcomes participation from practitioners and researchers worldwide, especially from regions outside Western developed countries.

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