A frequent misconception we hold is believing that what makes food healthy or unhealthy is the number of calories it contains. We know that soda is unhealthy and has a lot of calories and that chamomile infusion is healthy and does not have a lot of calories.
People's failure to act is an important problem discussed in behavioral economics and finance. But inappropriate action can also be detrimental. Find out more about the action bias in this post.
Charge for Use or Nudge to Reuse? Suggestions for Policy Interventions to Discourage Plastic Consumption
Gauri Chandra discusses the negative implications of charging for single-use plastic bags and suggests alternative behavioural interventions.
Insights into the innovative behavioural design that underpins McDonald’s reinvention.
The language of rationality is closely tied to ideas from behavioural science, economics and nudge theory, but how does it shape the way we make public policy and should we be casting it under a critical eye? Read this post to find out more.
By Nathan Maddix Can nudging overcome physics envy? As is now well-known, tremendous results have been found for nudges – behavioral interventions designed to facilitate choice for welfare-promoting outcomes. In my work over the last 5 years, I have sought not only to design and administer nudges, but also to understand how economists and [...]
Like many of you, I work in problem domains that are bedeviled by complexities, often in dispersed teams of people with different skills. New technologies are thrown into this problem solving mix with an accompaniment of overwhelming hyperbole on a daily basis. It soon becomes a case of struggling to see the forest for the trees. How exactly do we marry behavioral science, app design and engineering in an organized, coherent and repeatable manner in such a workplace?
Changing one’s mind is a difficult, painful process. What kind of appeals are effective at changing the minds of others? How can you work on evaluating information objectively, such that you would reconsider your previous ideas?
What goes through your head when choosing between different payment options?
Our fourth annual BE Guide is out!