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Why Talking Calories Defeats the Point of Nudging

A frequent misconception we hold is believing that what makes food healthy or unhealthy is the number of calories it contains. We know that soda is unhealthy and has a lot of calories and that chamomile infusion is healthy and does not have a lot of calories.

By | 2018-04-18T16:59:10+00:00 April 14th, 2018|

Charge for Use or Nudge to Reuse? Suggestions for Policy Interventions to Discourage Plastic Consumption

Gauri Chandra discusses the negative implications of charging for single-use plastic bags and suggests alternative behavioural interventions.

By | 2018-03-01T14:13:32+00:00 February 28th, 2018|

What is the Future of Behavioral Research and Large-scale Nudges? Five Practical Tips

By Nathan Maddix   Can nudging overcome physics envy? As is now well-known, tremendous results have been found for nudges – behavioral interventions designed to facilitate choice for welfare-promoting outcomes. In my work over the last 5 years, I have sought not only to design and administer nudges, but also to understand how economists and [...]

By | 2018-02-09T11:39:52+00:00 October 31st, 2017|

Applying Behavioral Science to App Design: A Short Journey

Like many of you, I work in problem domains that are bedeviled by complexities, often in dispersed teams of people with different skills. New technologies are thrown into this problem solving mix with an accompaniment of overwhelming hyperbole on a daily basis. It soon becomes a case of struggling to see the forest for the trees. How exactly do we marry behavioral science, app design and engineering in an organized, coherent and repeatable manner in such a workplace?

By | 2018-02-09T11:39:52+00:00 September 25th, 2017|

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