The official launch of the Behavioral Economics Guide 2018 took place on 13 September 2018 in London, UK. Here’s our write-up of the event.
Can multiple social nudges be combined to achieve behavior change in electricity consumption? Find out in this post.
Reviewing two A/B tests from our current series of experiments aimed at increasing participation in online surveys using samples from customer databases.
Just released: the fifth annual Behavioral Economics Guide with contributions from five continents.
New research shows that being similar to a previous winner can have radically different effects on people’s participation likelihood in sweepstakes – it all depends on the attributions people make for the winning outcome.
A frequent misconception we hold is believing that what makes food healthy or unhealthy is the number of calories it contains. We know that soda is unhealthy and has a lot of calories and that chamomile infusion is healthy and does not have a lot of calories.
People's failure to act is an important problem discussed in behavioral economics and finance. But inappropriate action can also be detrimental. Find out more about the action bias in this post.
Charge for Use or Nudge to Reuse? Suggestions for Policy Interventions to Discourage Plastic Consumption
Gauri Chandra discusses the negative implications of charging for single-use plastic bags and suggests alternative behavioural interventions.
Insights into the innovative behavioural design that underpins McDonald’s reinvention.
The language of rationality is closely tied to ideas from behavioural science, economics and nudge theory, but how does it shape the way we make public policy and should we be casting it under a critical eye? Read this post to find out more.