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Decoding Human Behaviour: An Exploration of Behavioural Science Methodologies

Selecting the right methodology for researching and exploring human behaviour can be a challenge. This article provides an overview of different applied behavioural science methodologies and offers some simple steps toward selecting the most suitable approach to gain insights into human behaviour.

Pricing Strategy: How Our Brains Keep Us Stuck

Pricing strategy is a funny area of business that everyone seems to hate. What role does the brain play in this, and how can you leverage behavioral economics to overcome your brain’s natural tendencies?

8 Ways to Drive Conversions and User Engagement Online

Some apps or websites are beautiful, stylish, and well thought out in terms of UX, but have one problem: they are boring. These products can trigger both desire and resistance in the user at the same time. Here are a few tricks that will help solve this problem not from a rational, but from an emotional side.

By |2023-12-20T07:57:43+00:00November 14th, 2023|Categories: Marketing & Consumer Behavior, Technology & Digital|Tags: , , |

Are Our Own Behavioral Biases Biasing Us Against Behavioral Science?

There have been a lot of juicy headlines in behavioral science around replicability and the falsification of data. I can’t help but wonder whether these spotlights are distracting (read: biasing) us from the potential and existing contributions of the field as a whole. Perceptions of behavioral science are just as vulnerable to our perceptions and biases. Is it possible that the field is suffering from the effects of its own contributions? 

The Rapid Growth of Behavioral Science

The field of behavioral science is growing. Practitioners are now spread across 72 countries, facing challenges such as making the case for behavioral science (see also the BE Guide 2023 editorial) and measuring its impact. Our survey aims to understand this growth and welcomes participation from practitioners and researchers worldwide, especially from regions outside Western developed countries.

How to Not Get Nudged

Nudging and manipulation in modern society, driven by advancements in technology and behavioral sciences, are pervasive. However, there are ways for individuals to resist and develop immunity to these persuasion tactics. By being forewarned, recognizing manipulation attempts, and undergoing debiasing interventions, individuals can better protect themselves. Additionally, they can avoid vulnerable moments, utilize avoidant resistance, and listen to their intuition. While escaping all influences is impossible, individuals can still choose their influencers and free their minds from undue manipulation.

The ChatGPT Effect: How Will Our Skillset Evolve in the Age of AI?

In the digital age, technology has made life more convenient but has also led to the outsourcing of essential skills. The rise of ChatGPT, an AI language model, which offers multiple incredible abilities including enhanced writing abilities, raises the concern that it may diminish our ability to express ourselves properly and complete a task all by ourselves. Like the "Google Effect", we risk relying on AI to the point of losing our writing prowess and cognitive skills. To harness the benefits without sacrificing other skills, we must strike a balance between utilizing AI tools and nurturing our own abilities.

Behavioural Insights and the Curious Case of Crime

Many successful behavioural policies are noteworthy for the impact they achieve with seemingly simple interventions. But complex behaviours and policy ecosystems require behavioural science practitioners to adapt their approaches. Here, Matthew Davies and Simon Ruda outline lessons in applying behavioural insights to crime reduction building on their recently published paper in Behavioural Public Policy.

How the Science of Storytelling Can Drive Behavior

Research suggests that human beings have a natural tendency towards seeing deeper meaning in ordinary things. We don’t just appreciate an object’s physical features, we also perceive its deeper, hidden meaning; its soul. This is especially true when it comes to products. The perceived "soul" of a product deeply impacts how a consumer values it. Marketers can directly craft the deeper meaning of their products through clever storytelling.

Do Androids Dream About Biased Judges?

A potentially valuable feature of AI applied in the legal field is identifying insightful patterns of how specific courts and judges operate that elude human cognition. However, we should never forget that the relationship between humans and algorithms is always reflexive, and we can easily corrupt our quantitative-based prediction algorithms with biases.

By |2023-04-05T02:02:19+00:00April 4th, 2023|Categories: Government & Civic Behavior, Technology & Digital|Tags: , , , , , , , |
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