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Behavioral Insights for Old Age Planning

It’s almost impossible to rationally plan old age, given that decisions in this domain are complex, jointly made and emotional. I argue that behavioral economics can help us understand some of our common decision-making barriers, such as dealing with decision avoidance, reframing old age positively, and designing interventions to better forecast our needs in old age.

By |2020-03-05T09:59:48+00:00March 4th, 2020|

Deceiving Yourself to Better Deceive Others

Most people are overconfident in various aspect of their daily life. Yet, this bias has been shown to have detrimental economic and financial consequences. In light of these costs, why is this bias so persistent in the population? Our research provides an explanation for this phenomenon: being overconfident can provide a strategic advantage by influencing others in social interactions.

By |2020-02-25T12:43:32+00:00February 25th, 2020|

Does “Irrationality” Travel?

As the enthusiasm for applied behavioural science spreads across the globe, it is time to think how well "irrationality" travels. This is the start of an article series exploring the impact of factors such as cultural context on decision making - and how our understanding of the human mind is based on a thin slice of humanity.

By |2020-02-20T17:29:53+00:00January 20th, 2020|

Exerting Self-Control ≠ Sacrificing Pleasure

In the typical self-control experiment, participants are given a choice between a hedonic vice-food (e.g., chocolate) and a utilitarian virtue-food (e.g., fruit). Choosing the hedonic vice is interpreted as a self-control failure. We argue that self-control failures are better captured as choices that violate one’s long-term goals and induce regret. Accordingly, the consumption of hedonic food is not necessarily a self-control failure, and self-control does not necessarily entail a trade-off between pleasure and health. Our conceptualization has far-reaching consequences for consumers and policy-makers who try to help consumers exert self-control.

By |2020-01-15T11:02:57+00:00December 4th, 2019|

The Secrecy Effect

Advertisers often depict their products being consumed in a social setting, but increasingly they also depict people secretly consuming their products. Will consumers like a product more if they are prompted to consume it in secret? New research explores this question, finding that prompting women to think about consuming products in secret has an impact, not only on product evaluations, but also on behavior and willingness to pay for those products. The authors refer to this effect as the “secrecy effect.”

By |2020-01-15T11:03:34+00:00November 25th, 2019|

Rationality, Disclosure, and the “Privacy Paradox”

Many of us say we care about our privacy, but often disclose personal information. This asymmetry is called the “privacy paradox”. This phenomenon is only a paradox, however, if we assume people are rational or engage in rational disclosure decision-making. Taking into account our cognitive biases and the way online platforms are designed, it comes as no surprise that our disclosure behavior doesn’t always match our privacy preferences.

By |2020-01-15T11:04:04+00:00October 8th, 2019|

In Mobile We Trust: How Mobile Reviews Influence Consumer Decisions

Consumers often use online reviews as a source of information in their decisions to purchase products and services. In our research, we examine a novel cue that consumers use to infer whether a review is effortful and credible: an indication that the review was written on a mobile device. Implications of this research may impact how brands and online platforms choose to encourage and disseminate consumer-generated-content.

By |2019-09-03T11:39:19+00:00September 3rd, 2019|
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