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CONTENTS

Introduction by Sheena Iyengar & William Duggan

Creative Choices

Part 1 – Editorial by Dilip Soman, Bing Feng & Jingqi Yu

The Between Times of Applied Behavioral Science

Part 2 – Applications

Behavioral Science in Practice

Part 3 – Resources
  • Behavioral Science Concepts
  • Postgraduate Programs
  • Other Resources
Appendix
  • Author Profiles
  • Contributing Organizations
Introduction By

Sheena Iyengar

William Duggan

Guest Editorial By

Dilip Soman

Bing Feng

Jingqi Yu

Edited By

Alain Samson