CONTENTS
Introduction by Sheena Iyengar & William Duggan
Creative Choices
Part 1 – Editorial by Dilip Soman, Bing Feng & Jingqi Yu
The Between Times of Applied Behavioral Science
Part 2 – Applications
Behavioral Science in Practice
Part 3 – Resources
- Behavioral Science Concepts
- Postgraduate Programs
- Other Resources
Appendix
- Author Profiles
- Contributing Organizations
Introduction By

Sheena Iyengar

William Duggan
Guest Editorial By

Dilip Soman

Bing Feng

Jingqi Yu
Edited By

Alain Samson





















