About Kristof Rubens

Kristof Rubens is responsible for the development of Flemish policy concerning sustainable consumption, focusing primarily on food consumption.

A Nudge in the Green Direction

Despite good intentions, environmentally friendly attitudes do not always translate into corresponding food choices (the so-called intention-behavior gap). To investigate the potential benefits of behavioral nudges, the Flemish government’s Environmental, Nature and Energy Department, together with its partners, conducted tests in several retail locations. The results of our research are reported in this post.

By | 2018-02-09T11:39:54+00:00 January 23rd, 2017|

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