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What Volkswagen Should Do Next

By Timothy Gohmann   Image Credit: Chad Kainz (flickr) Volkswagen Group AG has admitted to gaming U.S. Environmental Protection Agency diesel-emission control testing affecting some 2 million vehicles worldwide. As a result, Volkswagen has replaced its CEO, Martin Winterkorn, with former Porsche CEO, Matthias Mueller, continues to run TV ads for its non-diesel vehicles and [...]

By | September 29th, 2015|

The Battle for Consumers Is Often about Beliefs, Not Consumer Experience

Marketers increasingly mold their work around the customer experience. They manufacture rich, immersive interactions, carefully crafted to resonate with consumers. A 1998 Harvard Business Review article on the ‘experience economy’ noted that “experiences are a distinct economic offering.” Quite simply, the argument runs that delightful customer experiences add value and build loyalty. And yet many companies find that objective improvements to products and services, which are central to experience, don’t translate into customers or revenue. The fact is, renovating experience is insufficient, because how we perceive an experience depends deeply on our beliefs and intuitions.

By | September 25th, 2015|

The Nudge Is Not Enough! The Love Story Between Behavioral Science and Practical Applications

Nudges are great, but they aren’t enough. While they are elegant, nudges are (often) just tweaks augmenting a pre-existing service or policy regardless of its quality, appropriateness or fitness. It is time to go from nudging to behavioral design.

By | September 7th, 2015|

Behavioral Economics and Healthcare: A Match Made in Heaven

By Benjamin Voyer   Out of all the areas of public life that can benefit from the applications of behavioural economics (BE) principles, healthcare is probably the one where it can make the biggest societal contribution. There are two main reasons why the healthcare industry should welcome (more!) BE insights. The first reason is that many [...]

By | September 3rd, 2015|

Using Psychology to Comprehend War

By Tom Wein   Behaviour depends on context - and conflict is the most extreme context of all. There have been a series of attempts, of varying value, to understand behaviour in that scenario - by academics, governments and NGOs seeking to predict and reduce conflict, and by combatants seeking an advantage. In recent years, [...]

By | August 22nd, 2015|

Three Surprising Ways Language Affects Net Worth

It is no secret that the way we speak to others has a strong impact on how we are perceived, and how successful our interactions will be. The lesson from cognitive science is this: When it comes to money, the way we speak to ourselves is equally important.

By | August 20th, 2015|

How I Taught Prospect Theory to My Son

By Diogo Gonçalves   Dear son, today I want to talk to you about how people make decisions. Many choices in our lives have uncertain outcomes. Choosing between two alternatives often involves a risk, such as whether you should spend your birthday money on a new bicycle or on a PlayStation. Each choice is like two sides of a coin: there is a [...]

By | July 2nd, 2015|

No I Won’t, but Yes We Will: How the Social Side of Decision-Making and Behavior Is Worthy of a Closer Look

By Guy Champniss   I still have vivid memories of when I was little and I started to misbehave, my mother would bend down and whisper something in my ear. Each time, it was the same thing. And each time, it stopped me dead in my tracks. ‘People are watching you’ she’d say. I’d look around [...]

By | July 2nd, 2015|

Why Do People Behave the Way They Do?

By Eyal Winter   Many of us tend to think of decision making as a process in which two separate and opposite mechanisms are engaged in a critical struggle, with the emotional and impulsive mechanism within us tempting us to choose the “wrong” thing, while the rational and intellectual mechanism that we also carry inside us [...]

By | June 29th, 2015|

Behavior Change Is Political Change

When it comes to behaviour, politics is never absent, argued Mike Kelly, at a UCL Centre for Behaviour Change seminar on policy and evidence.

By | June 26th, 2015|

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