social media

The Modern Peril of the Availability Heuristic

The availability heuristic teaches us that easily recalled information feels more probable. But in an era of information abundance, this bias has evolved: what we don't see—when we expect to—becomes evidence of impossibility. This essay introduces 'UnAvailability Bias'—the tendency to treat absent information as proof of nonexistence, ignoring institutional, legal, or cognitive constraints that explain the absence. From conspiracy theories surrounding high-profile arrests to medical misdiagnosis of rare conditions, the pattern repeats: silence is interpreted as deception, restraint as conspiracy. When information is unlimited, its absence becomes proof.

More Conversions With Social Media Targeting: Lessons From Behavioral Biology

Targeting the right customers with the right message is one of the most established strategic goals in marketing. However, traditional approaches to targeting can often end up being ineffective and sometimes even harmful to brands. In this article, we discuss a framework for social media targeting based on insights from behavioral biology.

Information Avoidance in the Information Age

Ignorance is bliss: How much would you pay to avoid threatening information?

Trust, the Sharing Economy and Behavioral Economics

Getting trust right is critical to commerce and economic growth. Evidence from behavioral economics can help guide the way.

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