By Tim Gohmann While the media focused on Donald Trump’s denigration of women, war heroes, Latinos and Muslims, Trump was building not just support but commitment from his core target — working-class, non-college–educated white males — to get out and vote. What was juvenile and embarrassing to the intellectual was the “silver bullet” that [...]
Applications of behavioural knowledge could play a crucial role in improving corporate decision-making
Slow to hit the purchase button? Here’s how you may be nudged to buy.
Emerging insights on “temporal contagion” explain the unusual contours of limited-edition markets.
A variety of case studies demonstrate the powerful combination of data science and behavioral science. Perhaps the health insurance market can benefit as well.
Part 1 of 2: Why don't people donate a lot more to charity? By Pete Dyson Despite the UK’s high position on the World Giving Index in 4th place, each year 30% of people engage in no charitable giving whatsoever. Each month the typical donation is just fourteen pounds[1] and the richest 10% of households actually [...]
Historically, most of us have been concerned about information privacy on the internet. But when it comes to our actual behavior, many of us liberally share personal information online, a finding termed the ‘privacy paradox’ in the academic literature. Why this apparent gap between attitudes and behavior?
By Timothy Gohmann Image Credit: Chad Kainz (flickr) Volkswagen Group AG has admitted to gaming U.S. Environmental Protection Agency diesel-emission control testing affecting some 2 million vehicles worldwide. As a result, Volkswagen has replaced its CEO, Martin Winterkorn, with former Porsche CEO, Matthias Mueller, continues to run TV ads for its non-diesel vehicles and [...]
By Benjamin Voyer Out of all the areas of public life that can benefit from the applications of behavioural economics (BE) principles, healthcare is probably the one where it can make the biggest societal contribution. There are two main reasons why the healthcare industry should welcome (more!) BE insights. The first reason is that many [...]
By Guy Champniss I still have vivid memories of when I was little and I started to misbehave, my mother would bend down and whisper something in my ear. Each time, it was the same thing. And each time, it stopped me dead in my tracks. ‘People are watching you’ she’d say. I’d look around [...]
