last race effect

All’s Well That Ends Better: The Need for an Emotionally Rewarding Finish Leads to Risk Taking at the End
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All’s Well That Ends Better: The Need for an Emotionally Rewarding Finish Leads to Risk Taking at the End

Finance & Investing

All’s Well That Ends Better: The Need for an Emotionally Rewarding Finish Leads to Risk Taking at the End

New research shows how our motivational need for an emotionally rewarding ending affects decision-making.

By Cai Xing|2022-02-17T06:22:39+00:00October 29th, 2018|Categories: Finance & Investing|Tags: affect, behavioral economics, behavioral finance, emotions, last race effect, loss aversion, motivations, prospect theory, risk preferences, risk taking, risk tolerance|