By Alain Samson, Ph.D.


I’m delighted to announce the publication of our new Behavioral Economics Guide, which is now available for download (free of charge) on our website.

The 2017 edition features an introduction written by Cass Sunstein, contributions by practitioners in applied behavioral science, and many useful BE resources.

This year’s Guide was made possible by the generous support from The Behavioural Architects, Behavioral Science Lab, Decision Technology, Deloitte, FehrAdvice & Partners, ING, Irrational Company, London Economics, Yale Center for Customer Insights, the London School of Economics and Political Science, and the University of Warwick.

I hope you’ll find it insightful.


Alain Samson
Alain Samson, Ph.D., is the founder of and Chief Science Officer at Syntoniq.
Alain Samson