A

Affect heuristic
Anchoring (heuristic)
Asymmetrically dominated choice: see decoy effect
Availability heuristic

B

Bias: see cognitive bias
Bounded rationality

C

Certainty/possibility effects
Choice architecture
Choice overload
Cognitive bias
Cognitive dissonance
Commitment
Confirmation bias

D

Decision fatigue
Decision staging
Decoy effect
Default (option/setting)
Discounting: see time discounting
Diversification bias
Dual-self model
Dual-system theory

E

Ego depletion
Elimination-by-aspects
(Hot-cold) empathy gap
Endowment effect

F

Fast and frugal
Framing effect

G

Gambler’s fallacy
(Behavioral) game theory

H

Habit
Halo effect
Hedonic adaptation
Herd behavior
Heuristic
Hindsight bias
Homo economicus
Hot and cold states: see empathy gap
Hyperbolic discounting: see time discounting

I

IKEA effect
Inequity aversion
Inertia
Intertemporal choice

L

Less-is-better effect
Licensing effect
Loss aversion

M

Mental accounting
Mindless eating

N

Naive allocation
Nudge

O

Optimism bias
Overconfidence (effect)
Overjustification effect

P

Pain of paying
Partition dependence: see naive allocation
Partitioning
Peak-end rule
Planning fallacy: see overconfidence
Possibility effect: see certainty/possibility effects
Precommitment
Preference
Preference reversal
Present bias
Priming (conceptual)
(Myopic) procrastination
Projection bias
Prospect theory

R

Ratio bias
Reciprocity
Recognition heuristic
Reference dependence
Regret aversion
Regulatory focus theory
Representativeness heuristic
Risk-as-feelings

S

Satisficing
Scarcity (heuristic)
Scarcity (psychology of)
Self-control
Social norm
Social preferences
Social proof
Status quo bias
Sunk cost fallacy
System 1/2: see dual-system theory

T

Take-the-best (heuristic)
Time (temporal) discounting

U

Utility

Z

Zero price effect