Featured Books

The Ethics of Influence: Government in the Age of Behavioral Science – Cass R. Sunstein (2016)

From the publisher: In recent years, 'Nudge Units' or 'Behavioral Insights Teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book,...

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The Undoing Project: A Friendship that Changed the World – Michael Lewis (2016)

From the publisher: Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this breathtaking new book, Michael Lewis tells the extraordinary story of...

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Payoff: The Hidden Logic that Shapes our Motivations – Dan Ariely (2016)

From the publisher: Bestselling author Dan Ariely reveals fascinating new insights into motivation showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we...

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Pre-Suasion: A Revolutionary Way to Influence and Persuade – Robert Cialdini (2016)

From the publisher: The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous...

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Superforecasting: The Art and Science of Prediction – Philip Tetlock & Dan Gardner (2016)

From the publisher: Everything we do involves forecasts about how the future will unfold. Whether buying a new house or changing job, designing a new product or getting married, our decisions are governed by implicit predictions of how things are likely to turn out. The problem is, we're not very good at it. In a...

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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy – W. Fred van Raaij (2016)

From the publisher: Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend,...

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This Is Your Brain on Sports: The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon – L. Jon Wertheim & Sam Sommers (2016)

From the publisher: This is Your Brain on Sports is the book for sports fans searching for a deeper understanding of the games they watch and the people who play them.  Sports Illustrated executive editor and bestselling author L. Jon Wertheim teams up with Tufts psychologist Sam Sommers to take readers on a wild ride...

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Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World – Steven Quartz & Anette Asp (2016)

From the publisher: If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi's jeans their iconic allure, look no further-in Cool, Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successes. We live in a world...

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Phishing for Phools: The Economics of Manipulation and Deception – George A. Akerlof & Robert J. Shiller (2015)

From the publisher: Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help...

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Black Box Thinking: The Surprising Truth About Success – Matthew Syed (2015)

From the publisher: Whether developing a new product, honing a core skill or just trying to get a critical decision right, Black Box Thinkers aren't afraid to face up to mistakes. In fact, Black Box Thinkers see failure as the very best way to learn. Rather than denying their mistakes, blaming others, or attempting to...

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Inside the Nudge Unit: How Small Changes Can Make a Big Difference – David Halpern (2015)

From the publisher: Every day we make countless decisions, from the small, mundane things to tackling life’s big questions, but we don’t always make the right choices. Behavioural scientist Dr David Halpern heads up Number 10’s ‘Nudge Unit’, the world’s first government institution that uses behavioural economics to examine and influence human behaviour, to ‘nudge’...

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Mindware: Tools for Smart Thinking – Richard Nisbett (2015)

From the publisher: Many scientific and philosophical ideas are so powerful that they can be applied to our lives to help us think smarter and more effectively about our behaviour and the world around us. Surprisingly, many of these ideas remain unknown to most of us. Drawing on his own groundbreaking research, Richard Nisbett presents...

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The Biased Mind: How Evolution Shaped our Psychology Including Anecdotes and Tips for Making Sound Decisions – Jerome Boutang & Michel De Lara (2015)

From the publisher: Using a wealth of anecdotes, data from academic literature, and original research, this very accessible little book highlights how we all struggle to cope with the maelstrom of choices, influences and experiences that come our way. The authors have slogged through piles of dry research papers to provide many wonderful nuggets of...

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Risk Savvy: How to Make Good Decisions – Gerd Gigerenzer (2015)

From the publisher: A fascinating, practical guide to making better decisions with our money, health and personal lives from Gerd Gigerenzer, the author of Reckoning with Risk. Numbers don't lie - but they often mislead us. From health risks to financial decisions, we often find it hard to make decisions because the statistics have been...

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Behavioral Marketing: Delivering Personalized Experiences at Scale – Dave Walters (2015)

From the publisher: Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing including customer journey mapping, channel–level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization and shows you how to...

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Behavioral Economics and Public Health – Christina Roberto & Ichiro Kawachi (2015)

From the publisher: Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices?...

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Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles – Dan Ariely (2015)

From the publisher: Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popular Wall Street Journal advice column, “Ask Ariely”. Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside...

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Choosing Not to Choose: Understanding the Value of Choice – Cass R. Sunstein (2015)

From the publisher: Our ability to make choices is fundamental to our sense of ourselves as human beings, and essential to the political values of freedom-protecting nations. Whom we love; where we work; how we spend our time; what we buy; such choices define us in the eyes of ourselves and others, and much blood...

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Misbehaving: The Making of Behavioral Economics – Richard Thaler (2015)

From the publisher: Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics...

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Scarcity: The New Science of Having Less and How It Defines Our Lives – Sendhil Mullainathan & Eldar Shafir (2014)

From the publisher: In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail...

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Happiness by Design: Change What You Do, Not How You Think – Paul Dolan (2014)

From the publisher: This is not just another happiness book. In Happiness by Design, happiness and behavior expert Paul Dolan combines the latest insights from economics and psychology to illustrate that in order to be happy we must behave happy Our happiness is experiences of both pleasure and purpose over time and it depends on what...

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The Behavior Change Wheel: A Guide To Designing Interventions – Susan Michie, Lou Atkins & Robert West (2014)

From the publisher: This is a practical guide to designing and evaluating behaviour change interventions and policies. It is based on the Behaviour Change Wheel, a synthesis of 19 behaviour change frameworks that draw on a wide range of disciplines and approaches. The guide is for policy makers, practitioners, intervention designers and researchers and introduces...

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The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life – Uri Gneezy & John List (2013)

From the publisher: Can economics be passionate?… Can it center on people and what really matters to them day-in and day-out.… And help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries. Their ideas and methods for revealing what really works in...

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Designing for Behavior Change: Applying Psychology and Behavioral Economics – Stephen Wendel (2013)

From the publisher: A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific...

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The (Honest) Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves – Dan Ariely (2012)

From the publisher: Dan Ariely, behavioral economist and the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational, examines the contradictory forces that drive us to cheat and keep us honest, in this groundbreaking look at the way we behave: The (Honest) Truth About Dishonesty. From ticket-fixing in our police departments to test-score scandals in our schools,...

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Willpower: Why Self-Control is the Secret of Success – Roy F. Baumeister & John Tierney (2011)

From the publisher: Pioneering research psychologist Roy F. Baumeister collaborates with New York Times science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control. Drawing on cutting-edge research and the wisdom of real-life experts, Willpower shares lessons on how to focus our strength, resist temptation, and redirect our lives. It shows readers how to...

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The Power of Habit: Why We Do What We Do in Life and Business – Charles Duhigg (2011)

From the publisher: In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to...

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Thinking, Fast and Slow – Daniel Kahneman (2011)

From the publisher: In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more...

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Everything is Obvious: Once You Know the Answer – Duncan J. Watts (2011)

From the publisher: Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard? If...

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The Art of Choosing – Sheena Iyengar (2010)

From the publisher: Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes...

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Switch: How to Change Things When Change Is Hard – Chip Heath & Dan Heath (2010)

From the publisher: We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their...

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How We Decide – Jonah Lehrer (2009)

From the publisher: The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the...

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Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism – George A. Akerlof & Robert J. Shiller (2009)

From the publisher: The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "animal spirits" are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shiller challenge the...

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The Logic of Life: The Rational Economics of an Irrational World – Tim Harford (2009)

From the publisher: Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom: Why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your...

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Gut Feelings: Short Cuts to Better Decision Making – Gerd Gigerenzer (2008)

From the publisher: In Gut Feelings: Short Cuts to Better Decision Making psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making. A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the...

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Nudge: Improving Decisions About Health, Wealth, and Happiness – Richard H. Thaler & Cass R. Sunstein (2008)

From the publisher: Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect...

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Predictably Irrational: The Hidden Forces That Shape Our Decisions – Dan Ariely (2008)

From the publisher: Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making...

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Drive: The Surprising Truth about What Motivates Us – Daniel H. Pink (2008)

From the publisher: Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work,...

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Mindless Eating: Why We Eat More Than We Think – Brian Wansink (2006)

From the publisher: In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all. • Does food with a brand name really taste better? • Do you hate brussels sprouts because your mother did? • Does...

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The Paradox of Choice: Why More Is Less – Barry Schwartz (2004)

From the publisher: In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more. Whether we’re buying a pair of jeans, ordering a cup of coffee,...

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Naked Economics: Undressing the Dismal Science – Charles Wheelan (2002)

From the publisher: Finally! A book about economics that won’t put you to sleep. In fact, you won’t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it’s a necessary investment—with a blessedly sure rate of return. Demystifying...

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Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets – Nassim Nicholas Taleb (2001)

From the publisher: Fooled by Randomness is the word-of-mouth sensation that will change the way you think about business and the world. Nassim Nicholas Talebveteran trader, renowned risk expert, polymathic scholar, erudite raconteur, and New York Times bestselling author of The Black Swanhas written a modern classic that turns on its head what we believe...

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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything – Steven D. Levitt & Stephen J. Dubner (2001)

From the publisher: Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday...

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Irrational Exuberance – Robert J. Shiller (2000)

From the publisher: As Robert Shiller’s new 2009 preface to his prescient classic on behavioral economics and market volatility asserts, the irrational exuberance of the stock and housing markets “has been ended by an economic crisis of a magnitude not seen since the Great Depression of the 1930s.” As we all, ordinary Americans and professional...

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Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics – Gary Belsky & Thomas Gilovich (1999)

From the publisher: A fascinating and practical manual: Looking at the ways we spend, save, borrow, invest, and waste money, Gary Belsky and Thomas Gilovich reveal the psychology underlying irrational financial behavior. Entertaining case studies illustrate common patterns of thinking and show readers how changing their habits can protect and grow their assets. New information...

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Why We Buy: The Science of Shopping – Paco Underhill (1999)

From the publisher: Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: • The latest...

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Influence: The Psychology of Persuasion – Robert B. Cialdini (1993)

From the publisher: Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves...

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Other Books You Might Enjoy

 

Title – Author(s) Publication Year
Decisive: How to Make Better Choices in Life and Work – Chip Heath & Dan Heath 2013
You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and …  David McRaney 2013
The Art of Thinking Clearly: Better Thinking, Better Decisions – Rolf Dobelli 2013
The Signal and the Noise: Why So Many Predictions Fail — but Some Don’t – Nate Silver 2012
Incognito: The Secret Lives of the Brain – David Eagleman 2011
Adapt: Why Success Always Starts with Failure – Tim Harford 2011
You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your … – David McRaney 2011
The Social Animal: The Hidden Sources of Love, Character, and Achievement – David Brooks 2011
Grand Pursuit: The Story of Economic Genius – Sylvia Nasar 2011
The Upside of Irrationality – Dan Ariely 2010
The Invisible Gorilla: How Our Intuitions Deceive Us – Christopher Chabris & Daniel Simons 2010
Cognitive Surplus: Creativity and Generosity in a Connected Age – Clay Shirky 2010
Priceless: The Myth of Fair Value  – William Poundstone 2010
SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why … – Steven D. Levitt & Stephen J. Dubner 2009
The Drunkard’s Walk: How Randomness Rules Our Lives – Leonard Mlodinow 2008
Sway: The Irresistible Pull of Irrational Behavior – Ori Brafman & Rom Brafman 2008
Buyology: Truth and Lies about Why We Buy – Martin Lindstrom 2008
Yes!: 50 Scientifically Proven Ways to Be Persuasive – Noah Goldstein, Robert B. Cialdini & Steve J. Martin 2007
The Black Swan: The Impact of the Highly Improbable – Nassim Nicholas Taleb 2007
More Sex Is Safer Sex: The Unconventional Wisdom of Economics – Steven E. Landsburg 2007
The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) – John Maeda 2006
The Undercover Economist – Tim Harford 2005
The Emotional Brain: The Mysterious Underpinnings of Emotional Life – Joseph Ledoux 1998
The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization – Peter M. Senge 1994
How We Know What Isn’t So: The Fallibility of Human Reason in Everyday Life – Thomas Gilovich 1991