Designing Theory-Informed Behavior Change Apps
Technology has become a relevant asset for scientists supporting people in modifying their behavior. For instance, we find various apps on the market trying to achieve this. Some inspire their designs in psychological theories, but most do not. Creating theory-based app designs provides a guide on which people's behavioral outcomes to expect in response to a particular stimulus, leading to more robust design and effective apps. How to begin designing theory-informed apps? Continue reading to find out!
Personalised Persuasion: How Predictable Are You?
When it comes to nudging, it’s very much a case of ‘different strokes for different folks'. A free donut might entice some people to take a vaccine; for others, it might make them even more skeptical. Fortunately, a combination of digital footprints and ‘thin slicing’ psychology means that nudges can now be targeted to the right people in the right way.
Combining Behavioural Science and Māori Cultural Values to Improve the Criminal Justice System
In behavioural science, context is everything. Behavioural Science Aotearoa (BSA) works across the justice sector in New Zealand, where indigenous Māori people make up almost 17% of the population. We combined behavioural science with Māori cultural principles to encourage people to clear their Warrants to Arrest by voluntarily appearing at court. Working with New Zealand Police, we designed and tested a phone-based initiative and found promising evidence for its success.
How the Metaverse Is Designed to Hijack Your Circuits
The most successful products of the digital revolution, principally those with social media components, have mirrored and exaggerated our ancient mental response mechanisms. With the coming metaverse and ‘web3’, psycho junk food supernormal stimuli may be about to take the exploitation of our Stone Age minds to a frightening next level.
The Behavioral Economics of Payment Methods
There have never been more options to choose from when paying. Under conventional Economics assumptions, this should not make a difference in either decision-making or outcomes. According to behavioral economics, however, the payment method chosen does impact (financial) decision-making and its possible outcomes. In this article we dive into the impact a payment method can have on financial decision-making.
How Well Do Nudges Work?
The research literature on nudge effectiveness is growing. 2022 started with a new PNAS article reporting a meta analysis of 455 effect sizes from 214 publications. Here's a short summary.