Why Talking Calories Defeats the Point of Nudging
A frequent misconception we hold is believing that what makes food healthy or unhealthy is the number of calories it contains. We know that soda is unhealthy and has a lot of calories and that chamomile infusion is healthy and does not have a lot of calories.
Financial Decision-Making in Action
People's failure to act is an important problem discussed in behavioral economics and finance. But inappropriate action can also be detrimental. Find out more about the action bias in this post.
Why We’re Loving It: The Psychology Behind the McDonald’s Restaurant of the Future
Insights into the innovative behavioural design that underpins McDonald’s reinvention.
Behavioural Science, Rationality and Public Policy
The language of rationality is closely tied to ideas from behavioural science, economics and nudge theory, but how does it shape the way we make public policy and should we be casting it under a critical eye? Read this post to find out more.
What is the Future of Behavioral Research and Large-scale Nudges? Five Practical Tips
By Nathan Maddix Can Nudging Overcome Physics Envy? As [...]
Applying Behavioral Science to App Design: A Short Journey
Like many of you, I work in problem domains that are bedeviled by complexities, often in dispersed teams of people with different skills. New technologies are thrown into this problem solving mix with an accompaniment of overwhelming hyperbole on a daily basis. It soon becomes a case of struggling to see the forest for the trees. How exactly do we marry behavioral science, app design and engineering in an organized, coherent and repeatable manner in such a workplace?