Editor: Alain Samson

CONTENTS

Introduction by Robert Cialdini

Why the World Is Turning to Behavioral Science

Part 1 – Editorial by Robert Metcalfe

Behavioral Economics Under the Microscope

Part 2 – Applications

Behavioral Science in Practice

Part 3 – Resources
  • Selected Behavioral Science Concepts
  • Postgraduate Programs
  • TED/TEDx Talks
  • Scholarly Journals
Appendix
  • Author Profiles
  • Contributing Organizations

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