Editor: Alain Samson

CONTENTS

Taking Heuristics Seriously

Behavioral Economics in Perspective

  • How to Apply Behavioral Science With Success: Learning From Application Around the World
  • Case Study: Nudging and Steering Swimming in England, 2015
  • Case Study: Optimizing Customer Communications Through Behavioral Economics
  • Why Only Behavioral Economics Can Explain Preference
  • Case Study: Turning a 16 Billion Dollar Problem Into Doing Good
  • Risk Science or Realpolitik: What’s Driving the Worldwide Boom in Conduct Regulation?
  • The Devil You Know: The Consumer Psychology of Brand Trust
  • Behavior Change: What to Watch Out For
  • Making the Best Choice the Easy Choice: Applying the 4ps Framework for Behavior Change
  • Selected Behavioral Economics Concepts
  • Postgraduate Programs in Behavioral Economics and Behavioral Science
  • Behavioral Science Events
  • Scholarly Journals with Behavioral Economics Content
  • Other Resources
  • Author Profiles
  • Contributing Organizations

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