Editor: Alain Samson

CONTENTS

Behavioral Economics: An Exercise in Design and Humility

  • Behavioral Tools
  • Nudging and Choice Architecture
  • Test & Learn
  • Differentiating Experiments
  • Will My Intervention Work?
  • Selected Behavioral Economics Concepts
  • TED Talks on Behavioral Science
  • Scholarly Journals With Behavioral Economics Content
  • Postgraduate Programs in Behavioral Economics and Behavioral/Decision Science
  • Other Resources
  • Toward a Common Behavioral Economics Perspective
  • Catching the Careless Nudists: The Behavioral Regulators’ Agenda
  • Building Strong Brands Through the Lens of Unthinking Emotional Behavior
  • Learning From Experience: How Customers Are Won and Lost
  • From Branding to Action
  • The Behavioral Change Matrix – A Tool for Evidence-Based Policy Making
  • Author Profiles
  • Contributing Organizations

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