Editor: Alain Samson

CONTENTS

George Loewenstein and Rory Sutherland: An Exchange

  • Rational Choice
  • Prospect Theory
  • Bounded Rationality
  • Dual-System Theory
  • Temporal Dimensions
  • Social Dimensions
  • Summary and Implications
  • Selected Behavioral Economics Concepts
  • Books Read by ‘Behavioral Economics Group’ Members
  • Scholarly Journals with Behavioral Economics Content
  • Postgraduate Programs in Behavioral Economics and Behavioral Science
  • Nudging in the World of International Policymaking
  • Anlene: Habit Loop and Nudges Drive Brand Penetration and Frequency
  • Turning Human Understanding Into Business Advantage
  • The Power of Rank: Behavioral Insights Into Product Pricing
  • Brands as Frames
  • The Behavioral Change Matrix – A Tool for Evidence-Based Policy Making
  • How Behavioral Economics Can Make People Happy
  • Beyond Academia: How Psychology Has Been Adopted in Advertising and Communications
  • Author Profiles
  • Contributing Organizations

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