Salzburg Research is an innovation-driven research and technology organization in Austria, conducting applied research in the field of information and communication technologies, with a focus on motion data intelligence in smart cities & regions, as well as health and sports markets.
The strength of Salzburg Research lies in the interdisciplinary combination of expertise in technology, data-science, socio economics and psychology. The innovation research group focuses on user research and technology acceptance of solutions enabled by the Internet of Behaviour, which uses data gathered from objects in the physical world, connected within the internet, in order to understand and drive human behaviour. The innovation research group conducts studies on behavioural change, nudging, motivational techniques, and gamification approaches and examines the design, effect and impact of data-based and digital behavioural interventions in mobility and health contexts.