The Behavioral Science Group (BSG) is the UAE Government’s central behavioral science unit, based within the Office of Development Affairs (ODA) of the Presidential Court.
Dedicated to positive societal change, BSG partners with government and institutions to design, test and scale solutions that improve policies and services across sectors including health, education, sustainability and cultural values.
BSG is embedded in policy-making for one of the world’s most diverse societies, driven by a culture of experimentation and collaboration. Combining real-world insights with local and global expertise, BSG is helping to advance national ambitions while contributing to lasting impact and evolving global practice.