The Lucerne University of Applied Sciences and Arts is the university of applied sciences of the six Central Swiss cantons and is the largest university level institution in Central Switzerland. More than 8,100 students are working towards a Bachelor’s or a Master’s degree, while an additional 12,000 participate in continuing and executive education programs.
The university’s Institute of Tourism and Mobility ITM conducts research in the areas of tourism, mobility and sustainability. It provides degree programmes for those wishing to embark on a career in the tourism or mobility sector as well as those moving into the field from other backgrounds. Additionally, the ITM offers consultancy services for practising tourism and mobility professionals.
In order to remain competitive, the tourism and mobility industry must always be customer-centric. This is why the ITM has pooled its expertise with a team of psychologists and behavioural economists to research the perception and decision-making behaviour of consumers in tourism and mobility and to recommend targeted measures based on this research.