The Institute for Behavioral Studies (IBS) is a research unit at American University Kyiv, which aims to provide evidence-based insights on human behavior to support policymakers and businesses in making targeted and efficient decisions. To accomplish this, IBS applies academic principles and toolkits of behavioral economics to solve urgent issues. IBS is the only research institution in Ukraine that follow this approach.
IBS’s current and planned primary projects revolve around the investigation of human behavior and the development of nudges to influence behavior in socially acceptable ways. These projects are specifically focused on addressing pressing issues related to the ongoing war in Ukraine. The Institute conducts research to understand the factors driving evacuation behavior during wartime and investigates social norms of mental health to enhance its social acceptability. Additionally, IBS has planned a longitudinal study of Ukrainian refugees in various countries and internally displaced persons.
Overall, the Institute for Behavioral Studies endeavors to provide policymakers and businesses with scientifically-backed insights that facilitate effective decision-making, particularly in the context of the war in Ukraine.