Vocatus is a market research and consulting company specializing in the application of behavioral economics to portfolio, product, sales and pricing strategy in both B2C and B2B. We have been awarded numerous prizes for developing research methodology (for example, ‘ESOMAR Congress Award’ 2012 for the ‘Best Methodological Paper’) as well as for proving that the application of behavioral economics has a significant impact on our clients’ return on investment (for example, ‘ESOMAR Research Effectiveness Award’ 2012 and 2013 for the most effective market research projects). Founded in 1999, Vocatus is headquartered in Munich, Germany, and serves clients all over the world.
For more information, please visit: www.vocatus.com.