Rare is the leading behavior change organization in the environmental field, recognizing that conservation ultimately comes down to people. For over 45 years and across 60 countries, Rare has supported individuals, their communities, and their local leaders to adopt behaviors that benefit both people and nature. The Center for Behavior & the Environment translates science into practice and leverages the best behavioral insights and design thinking approaches to tackle some of the most challenging environmental issues. Through partnerships with leading academic institutions and with environmental practitioners, we are translating the science of human behavior into practical solutions for conservationists worldwide.
For more information, please visit behavior.rare.org.