With roots in academia and close links to various research institutions, Decision Technology specialises in helping businesses and policymakers understand and manage customer decision-making with insight grounded in behavioural science and psychology.
We deliver highly differentiated insight and end-to-end services that merge financial analysis and business advice alongside field research and customer insight. This hybrid approach, developed with our co-founder Professor Nick Chater of Warwick Business School, marries a necessary focus on commercial results with a practical understanding of what drives human behaviour.
Decision Technology is a trusted advisor to some of the world’s largest organisations in both the private and public sectors. We build long-term partnerships with our clients, whose markets span telecoms, utilities, retail, advertising, and finance. By employing a behavioural, experimental and statistical approach, our Brand practice helps our clients to navigate and leverage the relationship between customer decision-making and winning strategies.
For more information, please visit www.dectech.co.uk.