BehavioralEconomics.com is home to the popular Behavioral Economics Guide, a global social network (Behavioral Economics Group), the Behavioral Economics Academy, and a blog that publishes the latest behavioral insights from academia, business, and public policy. We aim to be a major knowledge broker in the behavioral sciences, supported by a growing community of individuals and organizations with a shared passion for behavioral theories, research, and applications. As an online hub, our mission is to connect people, provide resources, as well as promote the growth and relevance of the discipline.
Since 2022, our Insights section has been publishing content with the help of a global team of Associate Editors.
Alain Samson is BehavioralEconomics.com’s founder and Editor-in-Chief, as well as Chief Science Officer at Behave Technologies (formerly Syntoniq, Inc.).
Alain previously worked as an independent consultant, scientific advisor at System1 Group, and senior consultant at LSE Enterprise. His experience spans multiple sectors, particularly finance, media, consumer goods, and higher education.
Alain studied at UC Berkeley, the University of Michigan, and the London School of Economics, where he obtained a PhD in Social Psychology. His scholarly interests have been eclectic, including culture and cognition, consumer psychology, and behavioral economics.
He has published articles in the fields of management, consumer behavior, and economic psychology. Alain is also the author of ‘Consumed’, a Psychology Today online column about behavioral science. His work and opinion have appeared in the media, including the BBC, The Financial Times, The Guardian, and The New York Times.
Alain is a Founding Member of the Global Association of Applied Behavioural Scientists (GAABS).
Borbála Dömötörfy is a competition law specialist and a UX designer/researcher. She has applied her passion for behavioral science in various domains. During her career as a competition lawyer and investigator spanning over 10 years, she regularly worked with applied behavioral science, especially in the fields of consumer behavior and competition.
Borbála has a multi-disciplinary background that encompasses law, psychology, business and economics, as well as UX design. She holds a PhD in competition law from Pázmány Péter Catholic University, and she recently graduated from the London School of Economics with a BSc in Economics and Business with a special emphasis on social and applied psychology, statistics, strategy and international management.
Borbála is passionate about traveling and different cultures, intercultural communication, and how culture and society affect our thinking and behavior.
Lindsey Horne is a behavior change practitioner based in Aotearoa, New Zealand. She heads up a behavioral science unit at TRA, a leading insights agency operating in Australia and New Zealand.
Lindsey works across government and policy behavior change projects and has a particular interest in climate change action, focusing on energy, emissions reductions, and transport. She has experience implementing behavioral insights in the transport sector in New Zealand, Australia, Hong Kong, and Finland’s Smart City district of Kalasatama.
Lindsey completed a BSci in Neuroscience and a Masters in Science Communication at the University of Otago.
Lachezar Ivanov is a marketing consultant working on strategy, research, and communications.
He earned a PhD in Marketing from the European University Viadrina, Germany, for his dissertation entitled “Evolutionary Behavioral Science in Marketing and Advertising: Essays on Gender and Humor, Health Communication, and Pro-Environmental Behaviors”. His academic publications include articles in the International Journal of Advertising and the journal Sustainability.
Lachezar also publishes the Evolutionary Inc newsletter, in which he discusses marketing and behavioral biology frameworks that you can apply in your work and life.
Shaye-Ann Hopkins is a Behavioral Researcher at the Center for Advanced Hindsight at Duke University. She works with the government team to design innovative interventions that explore sustainability, incentives, trust, and misinformation.
Shaye-Ann studied psychology and economics at the University of the West Indies and behavioral economics and finance at the University of Exeter.
Her experience in research and data analysis continues to drive her passion for understanding individual decision-making and how to shape more productive societies. By using human-centered design and analytics, she aims to derive meaningful insights that can be used to improve well-being and build better governments.
Carina Müller is a PhD candidate in the Human Nutrition and Health division at Wageningen University and Research in the Netherlands. She works on the European collaborative project EDULIA, which focuses on bringing down barriers to children’s healthy eating and finding strategies to reduce obesity.
Carina is fascinated by consumer behavior and why individuals buy certain products or engage in certain activities. She is particularly interested in behavior change in the context of (public) health and the application of behavioral science to the fields of nutrition, mental health, physical activity, and healthcare.
Carina completed a bachelor’s degree in Sports Science in Germany, a master’s degree in Behavioral Science in Scotland, and worked in occupational health management. In her spare time, she likes to be active and try new sports, such as trail running or road biking and travels whenever possible to experience new countries and cultures..
Ali Demir is currently pursuing a Master in Behavioral and Applied Economics at the University of Trento, Italy. He previously graduated with a BS in Mathematics from the Middle East Technical University, Ankara in Turkey.
Ali’s research interests include topics on nudge theory, individual versus group bargaining, and institutional decision-making. Currently, he is working on a project related to the planning fallacy in collaboration with the University of Exeter in the UK and the University of Chicago in the USA.
He aims to develop research skills in the fıeld of economics and is motivated to apply his skills and passion to pursue his career in academia.