BehavioralEconomics.com has been home to the popular Behavioral Economics Guide, a global social network (Behavioral Economics Group), and the Behavioral Economics Academy since 2015. Our vision is to advance behavioral intelligence—turning behavioral insights into the ability to design adaptive, personalized, and scalable behavioral solutions to real-world problems..
Our Community in Numbers
Alain Samson is the Founder of BehavioralEconomics.com and Editor of the Behavioral Economics Guide.
Alain previously was Chief Behavioral Scientist at DNA Behavior and Chief Science Officer at Behave Technologies (formerly Syntoniq). He has also worked as an independent consultant, Scientific Advisor at System1 Group, and Senior Consultant at LSE Enterprise. His experience spans multiple sectors, particularly finance, media, consumer goods, and higher education.
Alain studied at UC Berkeley, the University of Michigan, and the London School of Economics, where he obtained a PhD in Social Psychology. His scholarly interests have been eclectic, including culture and cognition, consumer psychology, and behavioral economics.
He has published articles in the fields of management, consumer behavior, and economic psychology. Alain is also the author of ‘Consumed’, a Psychology Today online column about behavioral science. His work and opinion have appeared in the media, including the BBC, The Financial Times, The Guardian, and The New York Times.
Alain is a Founding Member of the Global Association of Applied Behavioural Scientists (GAABS).
Lindsey Horne is a behavior change practitioner based in Aotearoa, New Zealand. She heads up a behavioral science unit at TRA, a leading insights agency operating in Australia and New Zealand.
Lindsey works across government and policy behavior change projects and has a particular interest in climate change action, focusing on energy, emissions reductions, and transport. She has experience implementing behavioral insights in the transport sector in New Zealand, Australia, Hong Kong, and Finland’s Smart City district of Kalasatama.
Lindsey completed a BSci in Neuroscience and a Masters in Science Communication at the University of Otago.
Lachezar Ivanov is a marketing consultant working on strategy, research, and communications.
He earned a PhD in Marketing from the European University Viadrina, Germany, for his dissertation entitled “Evolutionary Behavioral Science in Marketing and Advertising: Essays on Gender and Humor, Health Communication, and Pro-Environmental Behaviors”. His academic publications include articles in the International Journal of Advertising and the journal Sustainability.
Lachezar also publishes the Evolutionary Inc newsletter, in which he discusses marketing and behavioral biology frameworks that you can apply in your work and life.
Shaye-Ann Hopkins is a Behavioral Researcher at the Center for Advanced Hindsight at Duke University. She works with the government team to design innovative interventions that explore sustainability, incentives, trust, and misinformation.
Shaye-Ann studied psychology and economics at the University of the West Indies and behavioral economics and finance at the University of Exeter.
Her experience in research and data analysis continues to drive her passion for understanding individual decision-making and how to shape more productive societies. By using human-centered design and analytics, she aims to derive meaningful insights that can be used to improve well-being and build better governments.