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Behavioral Economics: Theory and Practice
Lesson 1: Introduction Sample Lesson
Behavioral Economics: Some Illustrations
Rational Choice in Standard Economic Theory
Lesson 1 Summary
Lesson 1 Quiz
Course Forum
Lesson 2: The Relativity of Choice
Introduction to the Relativity of Choice
Prospect Theory, Loss Aversion and Reference Dependence
Examples from the Psychology of Value and Price
Mental Accounting
Lesson 2 Summary
Lesson 2 Quiz
Lesson 3: Bounded Rationality and Information (Part 1)
Introduction to Information and Decision-Making
Too Much Information: Complexity and Choice Overload
Insufficient Information: Heuristics and the Need for Feedback
Lesson 3 Summary
Lesson 3 Quiz
Lesson 4: Bounded Rationality and Information (Part 2)
Introduction to Information Selectivity
Information Selectivity: Limited Attention
Information Avoidance: The Ostrich Effect
Lesson 4 Summary
Lesson 4 Quiz
Lesson 5: Two Systems of Thought
Introduction to System 1 vs System 2 Thinking
System 1 vs System 2 Thinking: Three Examples
What Affects System 1 vs System 2 Processing?
Lesson 5 Summary
Lesson 5 Quiz
Lesson 6: Bounded Self-Control and Time Biases
Introduction to Time Biases
Time Discounting and Future Perspectives
Lesson 6 Summary
Lesson 6 Quiz
Lesson 7: Bounded Self-Interest and Sociality (Part 1)
Introduction to Behavioral Games
Behavioral Games: Fairness and Trust
Lesson 7 Summary
Lesson 7 Quiz
Lesson 8: Bounded Self-Interest and Sociality (Part 2)
Introduction to Social Norms and Social Image
Social Norms
Social Image
Lesson 8 Summary
Lesson 8 Quiz
Lesson 9: Behavioral Economics in Practice (Part 1)
Introduction to Nudging and Debiasing
Nudging
Debiasing
Lesson 9 Summary
Lesson 9 Quiz
Lesson 10: Behavioral Economics in Practice (Part 2)
Test and Learn
Behavioral Frameworks
Lesson 10 Summary
Lesson 10 Quiz
(Bonus) Lesson 11: Pushing Practical Boundaries
Behavioral Design, Big Data, and Ethics
Lesson 11 Summary
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Behavioral Economics: Some Illustrations

  1. Behavioral Economics: Theory and Practice
  2. Lesson 1: Introduction
  3. Behavioral Economics: Some Illustrations
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