People are shortsighted and often put off decisions, which may be partly due to inertia, the complexity of decision making (see choice overload) and present bias. Choice architects can help by providing a limited time window for action (see also scarcity) or a focus on satisficing (Johnson et al., 2012).

 

Johnson, E. J., Shu, S. B., Dellaert, B. G.C., Fox, C. R., Goldstein, D. G.,  Häubl, G., Larrick, R. P., Payne, J. W., Peters, E., Schkade, D., Wansink, B., & Weber, E. U. (2012), Beyond nudges: Tools of a choice architecture, Marketing Letters, 23, 487-504.

 

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