The interconnection of devices within the “Internet of Things” (IoT) creates new data sources. Companies can now better observe people’s choices and test the effectiveness of different mechanisms to activate and retain more customers. It may also help policymakers overcome one of the most frequent problems of policy design: the lack of personalized content. We argue that the IoT not only disrupts the way we track our actions and monitor our goals, but also allows the identification of effective methods to alter our behavior. This is optimized by the combination of IoT, data analytics and behavioral science.
Despite good intentions, environmentally friendly attitudes do not always translate into corresponding food choices (the so-called intention-behavior gap). To investigate the potential benefits of behavioral nudges, the Flemish government’s Environmental, Nature and Energy Department, together with its partners, conducted tests in several retail locations. The results of our research are reported in this post.
Planning our retirement is an endeavour we need to undertake sooner or later. A well thought-out pension plan must be able to ensure our well-being during a long period of professional inactivity. However, a striking finding is that people do not save enough for their retirement. They have difficulties to design a retirement plan tailored to their needs and end up with an insufficient pension income and an impoverished lifestyle. Behavioural economics has pointed out some of the problems that affect retirement planning.
By Tim Gohmann, Ph.D. While the media focused on Donald Trump’s denigration of women, war heroes, Latinos and Muslims, Trump was building not just support but commitment from his core target — working-class, non-college–educated white males — to get out and vote. What was juvenile and embarrassing to the intellectual was the “silver bullet” [...]
Applications of behavioural knowledge could play a crucial role in improving corporate decision-making
“How can we use behavioral insights to nudge individuals into better health decision making?” This is one of the fundamental questions that inspired the third annual Conference on Behavioral Economics (BE) in Global Health at UC Berkeley, organized by the Behavioral Economics in Reproductive Health Initiative (BERI) at the Center for Effective Global Action (CEGA).
Slow to hit the purchase button? Here’s how you may be nudged to buy.
Getting trust right is critical to commerce and economic growth. Evidence from behavioral economics can help guide the way.
Emerging insights on “temporal contagion” explain the unusual contours of limited-edition markets.
The BIAS project completed 15 randomized controlled trials of behavioral interventions in child care, child support, and work support programs. This article summarizes the “SIMPLER” framework of behavioral concepts and shares examples of how these concepts were used in BIAS interventions.